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How to define product quality that respects social and ecological aspects? Can every production step required to make a product be taken into account?

Patagonia‘s definition of quality refers not only to its products but also to polluting the environment as little as possible during production. This is why raw materials are inspected, investments in innovative technologies are made, and waste is disposed of in a controlled manner. Patagonia donates a share of its sales to groups that are committed to fighting for environmental protection. “Our staff shares a strong commitment to protecting pristine scenery and waters. We also understand our business as a means to find solutions to the current environmental crisis.“
For additional information on the Footprint Chronicles, go to www.patagonia.com
You will also find more information on hiking, outdoor adventures, and the right equipment at the OutDoor trade fair, www.outdoor-show.de

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