Banff’s next top model? Beauty is in the eye of the beholder. In Banff you're considered beautiful if you're crazy about skiing or snowboarding, your life is all about fun, and "Every dog for himself" is your motto when there's great powder out there.

What's the prize? Rather than a contract with a renowned agency, it's a trip for two to Banff-Lake Louise and a foto shoot for a new advertising campaigns. And what is this really about? Top models get a chance to explore the entire resort and frolic in the powder. Banff-Lake Louise, Sunshine Village and Mount Norquay boast more than 7900 acres and 274 trails, all covered by just one ski pass. Banff Resort with its three skiing regions is Canada's largest ski destination. Endless powder is guaranteed.

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